AdWords is a paid advertising system from Google in which campaigns and ad groups are created based on keywords relevant to each business and whenever these same terms are searched, an ad will be displayed. Is simple and effective way of potential customers find your company when they search for products or services on the Google search engine.
In a nutshell, it is an advertising system in which you only pay when someone clicks in the ad.
Why invest in AdWords?
1. Helps attract more customers If you're looking to attract new visitors to your website, increase online sales, receive phone calls or build customer loyalty, Google AdWords can help.
2. Can give visibility to your company You can reach valuable customers on relevant websites across the web at the most opportune time and place.
3. Allows you to reach the right people at the right time People find your company on Google precisely when they are looking for what you offer.
4. Allows you to advertise globally or locally Target ads to customers in certain countries, certain regions or cities, or a certain distance from your business or store.
5. Can measure, is reliable and flexible Google AdWords shows how many people saw your ads and the percentage of people who clicked to visit your website or called your business. Thanks to tracking tools, you can even see the actual sales generated by the website as a direct result of your ads.
6. Allows you to reach customers on any device In today's mobile world, it is essential to advertise on all the devices your customers use, be it a computer, laptop, tablet or cell phone.
Grow your business. Get in touch now.
Get in touch.
How does Google AdWords work?
It works through a keyword auction that in conjunction with Maximum CPC Bidding vs. Quality Index will determine the position of your ad in the ad list.
Maximum CPC Bid – A bid set to determine the highest amount you are willing to pay for a click on your ad.
Quality Index – An estimate of the quality and relevance of your advertisements, key words and from landing page. Higher quality ads can lead to lower prices and better ad positions.
Another key element of how Google AdWords works is CTR (Click Trough Rate = Click Rate)
CTR – Consists of the number of clicks received by your ad divided by the number of times the ad is shown expressed as a percentage (clicks ÷ impressions = CTR).
Advertising on Google AdWords is very effective and brings very satisfactory results – unless you spend money on the wrong keywords (you can see here the most expensive keywords for advertising on adwords – English version). In short, it depends on the competitiveness of the keywords you choose and the true relevance they have for your company.
How much does it cost to advertise on Google AdWords?
You can invest as much as you want and whenever you want. You can start with a daily budget that you feel comfortable with and adjust it to suit your needs and budget. However, as I already mentioned, it depends on your business area as well as the keywords you chose as the basis for your campaigns.
O average cost of a CPC (Cost Per Click) in Portugal varies between €0.40 and €0.60 but largely depends on the business area.
CPC – Cost-per-click (CPC) bidding means you pay for every click on your ads. In campaigns with CPC bidding, the advertiser sets a maximum cost-per-click bid (or simply “max CPC”), which corresponds to the highest amount they are willing to pay for a click on their ad (unless you are setting bid adjustments or using Enhanced CPC).
What are the forms of ads on Google AdWords?
It is possible to create several types of ads through Google AdWords. It all depends on your objectives, your target audience, where you want to appear and when you want to appear. Strategy, basically! Advertising can then be done in:
- Search Engines – create advertising in text form and reach people who are looking for what you sell;
- Display – create advertising in various formats and reach people across the web based on the relevance of their searches, e.g. Remarketing (these ads can be in text, image and/or video – they can be viewed on the web, in videos, in applications, on gmail, on youtube, on blogger, on google finance and on google maps);
- Video (YouTube) – create promotional videos and reach people based on their likes and interests.
Last words
Advertising with Google AdWords is one of the cheapest forms of digital marketing to increase traffic to your website (especially those looking for new customers) and consequently increase the number of contacts and respective sales, with total cost control.
Creating a campaign, ads and defining your keywords is not as difficult as it may seem at first glance, the complicated part is in its optimization (long tail keywords, negative keywords, segmentation, etc.) and its monitoring (search terms vary consonant Tendencies and the Portuguese language is very much alive).
Grow your business. Get in touch now.
Get in touch.
