Digital Marketing for Real Estate

Estratégias de marketing digital para imobiliarias

Are you looking for real estate marketing ideas, or of real estate marketing actions, or of digital marketing strategies for the real estate industry then you are in luck. In this article you will find a list that will help your real estate company stand out from the competition.

Why is digital marketing important for the real estate sector?

Many changes have occurred in recent years in the real estate industry. 

Customers are already buying homes differently, often starting with online research and a clear vision of exactly what they want.

However, today many real estate agencies and real estate agents still underestimate the importance of Digital Marketing for Real Estate.

For the best real estate agencies, digital marketing is at the forefront of their marketing efforts. They develop and implement many marketing ideas. From generating new leads to completing sales, the real estate industry now depends on digital marketing.

Many real estate companies already have the capacity to have a marketing team in house/internal, but many choose to entrust the strategy and implementation to digital marketing consultants or digital marketing agency.

There are a few reasons why digital marketing is necessary for your real estate agency.

Click here and get in touch with a digital marketing specialist focused on real estate agencies today

Easier to reach target audience

Not everyone in your town pays attention to billboards or in advertising in newspapers and magazines.

Digital marketing allows you to segment and reach an audience both in your location and beyond your city – all with just a few clicks.

Paid advertisements in digital marketing are one of the ways that help your real estate agency promote its properties to those who are looking for them.

Many people look for information on search engines

Today, more than ever, we turn to search engines to search for everything. In this case, they can help promote the properties that your real estate agency has listed or even answer questions that people have regarding buying a home.

Therefore, it is important to establish an online presence to increase brand visibility with good digital marketing strategy for real estate agencies. 

Ease of measuring performance and success

Presence on billboards can be important to help create some notoriety for your real estate agency, but can you really measure the results of this advertising? Through digital everything is different. You can control your presence and measure the return on investment on a given platform.

With digital marketing strategies, such as PPC (pay per click), you can not only measure the performance of your ads but also optimize depending on the results. Whoever says PPC also says email marketing, or content marketing, or social networks, among others.

Online reviews are important

As with any company, establishing credibility is essential. Online reviews are one of the easiest ways to gain customers' trust and credibility. On the Google business page, for example, customers can write a review about the experience they had with your services.

A few positive reviews on your website can also help establish trust with potential customers. This trust is a significant factor in real estate.

Digital Marketing Strategies for Real Estate

marketing digital para imobiliarias

It's true that the real estate market is saturated. But how will you stand out from the competition? Discover some digital marketing strategies for real estate agencies here.

Email marketing for Real Estate

Emails, believe it or not, are still one of the most popular digital marketing strategies convert.

O e-mail marketing Applied to real estate agencies, it allows you to engage and attract new customers and retain existing customers.

Always make sure that the content you create is relevant to what the audience is looking for or is interested in.

Website Optimized for Mobile Devices

According to some studies, more than 50% of visitors to real estate websites come from mobile devices – smartphones or tablets.

Therefore, if your website is not properly optimized for mobile use, your real estate agency could be losing contacts, customers and consequently money.

The website loading speed is also a very important aspect. No one has the patience to wait a long time for a website to load anymore.

Online Advertising for Real Estate

A online advertising is a well-known digital marketing strategy among real estate professionals.

Paid ads on search engines, such as Google ads or Bing ads, are essential for your real estate be present whenever someone searches on search engines. If your real estate agency is not present, you are losing opportunities to your competition.

There is also the possibility of paid advertising through social networks. It is important to maintain a consistent brand presence among potential customers – whether to acquire new contacts (leads) or to reinforce the image of your real estate agency among those who have already visited your website or gotten in touch.

SEO for Real Estate

The implementation of a SEO strategy for real estate agencies will help your website climb to the top of search engine results. That's where your company wants to be, because it's at the top of the results that people click on.

More than ever, it is important dedicate time to SEO. Keywords are an integral part of SEO. It is these keywords that potential customers search for that need to be optimized.

It is free. You just need to do it well.

Content Marketing for Real Estate

Content marketing applied to real estate is a critical part of SEO (Search Engine Optimization). 

Website content helps build credibility, reputation and get closer to your audience.

Write articles, guides and reviews that can help your potential clients make informed decisions about purchasing a home. The content on your website should help solve problems and answer questions.

The most important thing is that a content marketing strategy for real estate helps increase brand exposure to potential customers.

Social Networks for Real Estate

Posting content related to the properties you've listed on your Facebook account every now and then is important, but a thorough social media marketing strategy is what really produces the results you may be looking for. 

The most important thing for developing a social media strategy for your real estate agency is to share a variety of content. Although sharing your properties is an important factor for your digital strategy, above all you must make sure that your content is useful to a wide audience.

If you need a consultant for social media management of your real estate agency, don't hesitate to get in touch.


While almost all real estate agents and real estate agencies implement one or more digital marketing campaigns as part of their business, it all comes down to how well the strategies are utilized.

Focus on creating digital content that aims to solve buyer problems and clarify their doubts is very important. Take advantage of various online strategies to improve your chances of being found by potential customers.

Ultimately, it's not just about how many people you reach, it's about the quality of the conversion. A good digital marketing strategy for real estate agencies is fundamental to the success of your real estate agency.

If you need to take the leap and don't have a marketing team, ask for digital marketing consultancy for your real estate agency today. 

Common questions

What is digital marketing applied to the furniture industry?

There are many potential clients looking for a new home or prepared to sell their home using the internet, which is why it is essential to have an online presence in order to stand out from the competition. 

Digital marketing strategies for real estate agencies?

6 digital marketing strategies that real estate agencies can use to increase sales.

  • Develop an email campaign;
  • Create a user-friendly website;
  • Paid Advertising;
  • Invest in optimization for search engines;
  • Content marketing strategies;
  • Strategy for social networks.

Does digital marketing increase sales?

Digital marketing is among the most effective ways to increase sales. When looking to increase your sales, be sure to track your digital marketing KPIs and use this information to make smarter decisions.

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