Where do people go when looking for a vet to take care of their best friend? Most of the time online.
Did you know that about People's 86% They use the internet to find local businesses, such as veterinary clinics. And that 80% of local searches end in conversion, that is, they end up making an appointment or getting in touch to ask for more information?
But how are customers going to find your veterinary clinic if you can't stand out from other animal clinics and hospitals?
Digital marketing for veterinarians is changing and so is the way they promote themselves.
Successful veterinary clinic and hospital marketing requires finding and making yourself known to your potential customers right where they are – online.
So, if you want to bring more pet owners to your clinic, it is absolutely necessary for them to be able to find your pet care services easily online.
Digital Marketing Strategies for Veterinary Clinics
When it comes to online marketing for veterinarians, there are a few strategies that you can focus on. Here are some of the top digital marketing strategies for veterinarians:
Website Optimized for Mobile Devices
If your website is not optimized for mobile devices, consider giving your website a facelift. It is essential that your potential customers' experience starts positively and that they can navigate your website intuitively until they convert.
A well-developed website is the foundation of digital marketing for veterinarians. Your veterinary clinic's website is where people go to find out more information and potentially get in touch or schedule an appointment for their pet.
If your website doesn't look professional, is difficult to use, or doesn't work properly, people will either come to your site or leave, meaning you could lose a potential customer.
People won't want to bring their pets to your clinic or veterinary hospital if they don't think it's trustworthy.
Search Engine Optimization (SEO) for Veterinarians
A optimization for search engines refer to strategies that help your veterinary clinic rank well in search results for relevant keywords.
This increases the quantity and quality of traffic to your website. For example, with the right local SEO strategy, your clinic's website will appear when someone in your area searches for “veterinarian near me”, or “veterinary clinic in Lisbon”, or “veterinarians in Porto”, or “hospital veterinarian in Braga” on Google.
This strategy is fundamental in digital marketing for veterinarians and helps to encourage potential clients in your area to bring their pets to your office.
Local searches typically have high intent, meaning users are ready to take actions related to the search, like calling your clinic or scheduling an appointment online.
Pay Per Click (PPC) Advertising for Veterinarians
You PPC ads (Google Ads) is another online marketing strategy often used by digital marketing companies for veterinarians. These online veterinary ads can take the form of paid search results ads and display ads on other websites.
Google ads are useful in online marketing for veterinarians because they allow you to appear at the top of search results pages, even above organic results.
PPC ads are also cost-effective as you only pay when someone clicks on your ad. These ads provide an excellent return on investment (ROI).
Email Marketing for Veterinarians
Email marketing is one of the best veterinary marketing strategies for building relationships with your audience and getting people to continue bringing their pets to your clinic.
Create an email list and allow people to sign up on your website and even your veterinary clinic. You can send different types of emails to your subscriber list.
You can send personalized emails, such as welcome emails and appointment reminders. You can also use email to keep people up to date with the latest happenings at your practice, provide tips on pet care, or even just share fun animal stories, videos, and photos.
Social Media for Veterinarians
Social media is an excellent marketing strategy for veterinarians. These can be worked through social media agencies or consultants. They help you create a connection with your customers. Around 86% of people use social media at least once a day, which provides great potential for exposure to your clinic.
There are several social networks that you can explore to promote your clinic and services, such as Facebook, Instagram, Youtube, Tik Tok, among others.
There will be no shortage of material to share every day, as every day there is something to do with animals. You can share a series of photos or videos cutting dogs' hair, share videos about the most mischievous animals, videos about events you hold, giveaways and much more.
Be prepared to respond to a large number of likes, comments and shares, because the public loves content about animals. Who doesn't like it!
Conversion Rate Optimization (CRO) for Veterinarians
Generating traffic to your clinic website is crucial, but you also need these people to take certain actions once they get there. In digital marketing for veterinarians, these actions may include calling your clinic, scheduling an appointment online, or signing up for an email list.
When someone takes this action on your website, it is called a conversion. CRO (conversion rate optimization) is the process of improving your website to increase the number of visitors who convert, i.e. leads.
This is very important because if your website is not optimized for conversion, potential customers will continue to visit veterinary clinic websites until they find one that provides a good online experience and is trustworthy.
People love their pets and as such will usually do anything to keep them healthy. For this reason, many pet owners search for the best pet products and services in their area for their four-legged furry friends.
With the help of a good digital marketing strategy for veterinarians, your clinic can gain more customers and care for more animals.
Get in touch and find out what I can do as a digital marketing consultant to attract more customers to your veterinary clinic.
What is digital marketing applied to veterinary clinics?
There are many potential customers looking for veterinary clinics and hospitals using the internet, which is why it is essential to have an online presence in order to stand out from the competition.
How can I promote my veterinary clinic?
There are many ways to promote your veterinary clinic online. You can use social media, advertise on Google, create ads on Facebook and Instagram, have a good search engine optimization strategy, develop an email marketing strategy and much more.
What type of content can veterinary clinics share on social media?
There is no shortage of material to share every day, as every day there is something to do with animals. You can share a series of photos or videos cutting dogs' hair, share videos about the most mischievous animals, videos about events you hold, giveaways and much more.
Is SEO important for veterinary clinics?
Yes, very important. Did you know that around 86% of people use the internet to find local businesses, such as veterinary clinics. This strategy is fundamental in digital marketing for veterinarians and helps to get potential clients in your area to bring their pets to your office.
Does digital marketing increase sales?
Digital marketing is among the most effective ways to increase sales. When looking to increase your sales, be sure to track your digital marketing KPIs and use this information to make smarter decisions.
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André Craveiro – Marketing Consultant was recognized by DesignRush as one of the main digital strategy agencies in Portugal.