Category: Adwords

Complete guide to a digital marketing strategy

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Adwords – What is it?

adwords - gestão publicidade google

  AdWords is a paid advertising system from Google in which campaigns and ad groups are created based on keywords relevant to each business and whenever these same terms are searched, an ad will be displayed. It's a simple way…

How to increase CTR – Adwords

adwords - aumentar o ctr

Why increase CTR? Increasing CTR can be important – yes! – but it all depends on the objectives and strategy. One thing is certain, there are no magic formulas. Remember that in addition to ads being subject to numerous factors…