PRR – COACHING 4.0: Driving Companies Towards the Digital Era

In the contemporary business landscape, digital transition is not just an option, but an imperative necessity.

In Portugal, the “Coaching 4.0” program, an integral part of the Recovery and Resilience Plan (PRR), emerges as a vital catalyst for small and medium-sized companies (SMEs) on this transformative journey.

This article aims to elucidate the essence of “Coaching 4.0”, outlining how it is shaping the digital future of Portuguese companies.

What is Coaching 4.0?

O "Coaching 4.0” is an innovative initiative promoted by the Portugal Digital Mission Structure in conjunction with the Agency for Competitiveness and Innovation (IAPMEI).

The program proposes the granting of incentives in the form of vouchers, aimed at enhancing the digital maturity of companies.

This support is converted into “Coaching 4.0” vouchers, with a maximum investment per company of 10 thousand euros and a non-refundable contribution rate of 75%.

Benefits and Requirements for Companies

The benefits of the program are vast, including improving internal digital skills and technological integration into business models.

Eligible companies are mainly SMEs with positive equity and free from debts to Social Security and the Tax Authority.

apoio coaching 4.0

Eligible Expenses

The “Coaching 4.0” program covers a variety of essential expenses for digital transition.

These include:

  • social media management
  • ad management,
  • digital marketing plan,
  • content creation
  • SEO optimization (search engine optimization),
  • construction of a website or online store;
  • email marketing and automations,
  • digital maturity consultancy and development,
  • acquisition of new software for internal implementation,
  • among others.

These expenses are essential for companies to adapt to the new digital reality and make the most of the technological tools available.

Geographical area

“Coaching 4.0” is available to companies located in the entire territory of mainland Portugal, including the autonomous regions of Madeira and the Azores.

This broad geographic coverage ensures that companies from different locations can benefit from the program and contribute to the digitalization of the national business fabric.

Financing Rate

Companies that apply for “Coaching 4.0” can receive up to 10.000€ financing, with 75% of the lost value.

This means that companies are responsible for just 25% of the total project cost.

This financing model is especially advantageous for SMEs, facilitating access to crucial resources for their digital transformation.

Eligible Entities

The program is specifically aimed at Small and Medium Enterprises (SMEs) Portuguese.

To qualify, these companies must have positive equity and be free from debts to Social Security and the Tax Authority.

This focus on SMEs reflects the program's commitment to strengthening this vital segment of the Portuguese economy.

Application Process

The application process for “Coaching 4.0” is accessible and results-oriented.

Interested companies should contact André Craveiro so that we can prepare and submit your application within the established deadlines.

It is crucial to prepare a robust and well-researched application to maximize your chances of success.


In short, “Coaching 4.0” represents a unique opportunity for SMEs in Portugal.

Through this program, companies can not only improve their operational efficiency and digital presence, but also prepare for future challenges in an increasingly digitalized world.

It is an initiative that symbolizes Portugal's commitment to innovation and the sustainable growth of its companies.

Given the expectation of high demand from companies, it is recommended to start preparing the application as soon as possible.

This advice aims to ensure that interested companies can present a well-structured application with a greater probability of success once the process begins.


Important note: The regulation has not yet been published, so these values are only unofficial information. Information updated on 25.01.2024.