Every day we are approached by countless companies looking for online advertising – and more specifically Facebook ads – as a way to boost their sales, generate more business, attract more people to their establishments, or simply, work on their presence in the digital market. .
Still, there are few who understand the importance of doing Facebook ads and how it can have an incredible impact on the growth of your business.
1. Accelerate your business growth
We are totally addicted to Facebook ads. Not because it's Facebook, but because it's ads with incredible performance that allow you to drastically accelerate the growth of any business. If we compare Facebook ads with other organic ways of promoting your company, the difference would be between taking 6 months or 6 days to achieve the same result. And that's precisely what Facebook ads allow your company to do: accelerate business growth at a very low cost. Naturally, there is an investment to be made, but not even organic is exempt from long-term investment.
2. Sell more and faster
One of the areas where Facebook ads work really well is in E-Commerce. We work on the accounts of several large E-Commerce clients and the possibilities in terms of ads, segmentation, individual event tracking, etc., are truly incredible. Through Facebook ads, correctly working with target audiences, interest segmentations, custom audiences and a wide range of other options and settings, we can be sure that we are working for the right audience, at the right time.
And this is so true, like making sales at €3.17 or €3.30 for an E-Commerce customer, controlling the number of purchases made, the cost per click on specific links, the CPA value obtained in each one of the campaigns and naturally, accelerate the number of sales by increasing the campaign's daily budget or working for other target audiences that can really make sense in the brand's strategy in question. This allows our customers to sell more and faster through Facebook ads.
3. Generate more valid contacts
Facebook ads also allow us to help our clients generate more valid contacts for their businesses, whether by capturing leads directly through Facebook, or through the development of Landing Pages to capture contacts. In either situation, we always use Facebook ads to communicate with our target audience and increase the business's potential customer base.
Have you ever imagined what it would be like if, in the space of 30 or 60 days, you had 16,899 new leads to work with? Or 16899 new potential customers for your E-Commerce? Raising leads and contacts, through a Facebook advertising strategy, allows your company and/or your business to reach the target audience you are looking for more quickly, arouse their interest, collect the necessary information and subsequently work on each of these leads and turn them into sales.
4. Improve your social media presence
All the big brands are present on Facebook. From Nike, to Coca-Cola or Michael Kors, all companies have a strong and credible presence in social media. On this specific topic, Facebook is naturally not the only social network where your company should be present. Instagram, Snapchat, Twitter, Youtube, Pinterest or LinkedIn could probably be equally important in a reinforcement strategy and presence on social networks.
When we work on a client's account, we develop all the communication and brand presence on social networks that make the most sense in each case, giving our clients the necessary visibility in a completely digital era. And having a Facebook profile in the name of your company is very different from having a Facebook page, okay? ?
5. Establish a stronger connection with your customers
Facebook's organic reach has been changing drastically, forcing companies to invest more and more in order to reach their audience and communicate with them in the most correct way possible. Through advertisements, we can give a new dimension to certain content, disseminate it more widely, and naturally, establish a stronger connection with current customers and potential new customers.
Social networks do not exist to make up numbers. To just be present. It is necessary to work and communicate individually and in a personalized way with each person who comments, sends a message or establishes some type of contact with your brand and/or company. And it is precisely from the creation of these strong connections that new business and new opportunities occur.
6. Advertise to a targeted audience
In terms of Facebook ads, it is possible to work with highly segmented and specific audiences, which meet the needs of your company. Whether you have a carpentry business, an ice cream shop or an e-commerce store, we can find out who is buying your products and advertise directly to each of them.
Unlike other advertising platforms such as Google Ads, for example, Facebook ads allow us to work on each person's individual interests, their position in a particular company, their personal and/or professional tastes, different social backgrounds, different generations of audiences (Millennials, Baby Boomers, etc.), among a range of different levels of segmentation, so that we can be sure that we are working with the right audience targeted at your business.
7. Cost far below the market
Unlike other advertising platforms and/or ways of advertising on the internet, Facebook ads continue to be those that offer the best Cost vs Benefit. The average value per click is far below the competition, as is the value per 1000 impressions (CPM). If we add all the previous points together, Facebook ads really allow any company, of any size, to advertise for a cost well below the market average and obtain excellent results for their business.
The level of optimization of campaigns for conversion is equally fantastic, allowing you to optimize resources and obtain lower prices for certain actions, such as generating leads, purchases, content views, video views, etc.
8. Video Marketing for a Ridiculous Cost
Among other things that Facebook ads allow, Video ads are one of the areas where you can get excellent results for a ridiculous cost. Unlike the YouTube advertising platform, on Facebook it is possible to advertise on video for a much lower cost and equally control all viewing and action metrics.
If we consider that €0.01 per video view is a relatively high value for video ads on Facebook (you can easily get video views for €0.001), we can always analyze the objective of the campaign in question. The campaign mentioned above aimed to sell products, so we combined the useful with the pleasant and put the video to work to grow the business:
Although video views had a value of €0.01 per view, the campaign yielded 139 orders with a CPA of €4.67, which given the nature of the e-commerce business in question, is a fabulous and extremely profitable for our client.
9. Cross-platform campaigns
Outra das coisas interessantes do Facebook é a possibilidade de realizarmos anúncios multi-plataforma, ou seja, anunciar somente para desktop, anunciar somente para Mobile, anunciar somente para utilizadores Android ou iOS, etc. Isso permite-nos gerir de forma mais correta a performance de cada campanha, trabalhar individualmente a performance por dispositivo e plataforma, e adaptar a estratégia de acordo com o comportamento dos consumidores e/ou clientes.
10. Control of entire performance
As if the previous 9 points weren't enough, Facebook ads also allow us to control the entire performance of all campaigns, pages and content. O control of all performance é fundamental para atingir resultados, adaptar estratégias e atingir objetivos. E isso, é a diferença entre a sua empresa ter resultados e ganhar dinheiro, ou ter prejuízo com as suas ações.
