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We live at the height of the Digital Revolution, the most important of all since the Industrial Revolution laid the foundations for the modern era in which we live. This digital revolution, which put an end to the analogue era once and for all, reaches practically the entire world thanks to the democratization of the internet and globalization, opening doors to an endless number of possibilities and opportunities.
From a professional point of view, the world wide web has become a fundamental tool for the success of any company or brand. If in the beginning it was essential to be present on the network, nowadays that is not enough in itself. Competition is increasing and, as such, it is necessary to know how to stand out from the rest to make a difference.
That's why the digital marketing has grown more and more, with a determining influence on the commercial success of companies. To achieve this, digital marketing uses the most varied tools, platforms and digital strategies, which contribute to increasing brand visibility and product sales.
- IF THE
When we talk about digital marketing, we invariably talk about SEO. But what is this?
SEO stands for Search Engine Optimization, which can be translated into something like Search Engine Optimization, and refers to a set of techniques and strategies that allow you to leverage and improve the organic position of an internet page.
Said like that, it may seem like a big swear word, but it's easy to understand what it is if we start by first understanding what a search engine is. Search engines are all online platforms that are used to search for content, such as Google, Bing or Yahoo. When we search for something, we usually stick to the results on the first page. This shows us how important it is for our company to appear at the top of search engines when a search is carried out.
No one knows exactly how the search engine algorithm works, but SEO has identified several factors that decisively influence this position, such as keywords or shorter addresses. Therefore, SEO helps to optimize internet pages to be more visible and available to those who search and surf the internet, thus increasing sales volume and efficiency.
- SOCIAL MEDIA
To the social media have assumed an omnipresent role in our lives these days. These platforms where people relate and connect according to certain values or objectives, such as Facebook, Instagram or Twitter, have thus become a territory full of potential for the commercial success of brands and products, which has been exploited by digital marketing with great efficiency.
Investing in social media is therefore fundamental for brands, who find here a new way of communicating with their audience. It’s not enough to build a profile on these social networks; You have to know how to manage content in order to meet the needs and motivations of your followers, in order to attract new customers and retain old ones.
- MESSENGER MARKETING
Digital marketing is an extremely volatile area, which is in constant metamorphosis. New tools emerge at an incredible speed, which forces digital marketing agencies to be constantly alert and up to date. One of the big news in this field is precisely Messenger Marketing, which is highlighted by experts as the big trend for 2019.
Messenger Marketing is a digital communication channel that puts traditional digital channels, such as emails or text messages, aside once and for all. Facebook Messenger, Whatsapp or iMessage have gained their place among users, as they are more informal, direct and quick to use.
Therefore, it was only a matter of time before digital marketing found a window of opportunity here to sell its product. It consists of a new way of communicating, attracting and engaging old and new customers from within these messaging applications. Communication has changed and companies have to adapt to this new way of addressing their audiences, running the risk of being left behind.
- BOTS ON MESSENGER
Messenger bots, or rather chatbots, are another way of communicating online that has been explored by digital marketing and is one of the main current trends in this area. These chatbots allow users to perform certain functions without having to install an application, functioning as virtual assistants to resolve specific situations.
This is a form of artificial intelligence, with several advantages for companies that maintain direct, informal and personalized communication with the customer. They are very practical for those looking to expand their online business, at low cost, generating greater visibility for the product or brand.
- WEB DESIGN
Finally, the web design continues to be one of the most important factors for those who rely on the internet for their commercial success. As we said previously, it is not enough to just have a website, given the size of the competition. It is therefore necessary to be able to stand out from the rest and, for this, good web design when building your website is essential.
An attractive and functional web design helps increase the visibility of a brand or product, engage new customers and increase your sales. No user will waste time on a website that is difficult to navigate or uninteresting. To achieve this, digital marketing develops various techniques and strategies, according to the client's objectives, reaching its target audience more efficiently.
Therefore, the world wide web is a universe of incredible potential for brands and products that want to expand and increase their revenue. But to do this you need to know how to best use the best tools at your disposal. And for that, you need the help of the best digital marketing agencies.
Just as you look for the best mechanic when you need to fix your car or the best doctor when you need to cure an illness, you should also turn to best digital marketing specialist when looking to leverage your online business.
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Need help in Digital Marketing in Braga? Get in touch now and get your free quote.
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