{"id":3451,"date":"2024-01-25T11:28:15","date_gmt":"2024-01-25T10:28:15","guid":{"rendered":"https:\/\/andrecraveiro.com\/?p=3451"},"modified":"2024-01-25T13:23:30","modified_gmt":"2024-01-25T12:23:30","slug":"coaching-4-0-apoio-modelos-negocio-transicao-digital","status":"publish","type":"post","link":"https:\/\/andrecraveiro.com\/en\/coaching-4-0-apoio-modelos-negocio-transicao-digital\/","title":{"rendered":"PRR \u2013 COACHING 4.0: Driving Companies Towards the Digital Era"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3451\" class=\"elementor elementor-3451\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1e6bf4 e-flex e-con-boxed e-con e-parent\" data-id=\"c1e6bf4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc69055 elementor-widget elementor-widget-text-editor\" data-id=\"dc69055\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the contemporary business landscape, digital transition is not just an option, but an imperative necessity.<\/p><p>In Portugal, the \u201cCoaching 4.0\u201d program, an integral part of the Recovery and Resilience Plan (PRR), emerges as a vital catalyst for small and medium-sized companies (SMEs) on this transformative journey.<\/p><p><strong>This article aims to elucidate the essence of \u201cCoaching 4.0\u201d, outlining how it is shaping the digital future of Portuguese companies.<\/strong><\/p><h2>What is Coaching 4.0?<\/h2><p>O &quot;<a href=\"https:\/\/portugaldigital.gov.pt\/acelerar-a-transicao-digital-em-portugal\/sistemas-de-incentivos-as-empresas\/coaching-4-0\/coaching-4-0-ficha-de-medida\/\" target=\"_blank\" rel=\"noopener\">Coaching 4.0<\/a>\u201d is an innovative initiative promoted by the Portugal Digital Mission Structure in conjunction with the Agency for Competitiveness and Innovation (IAPMEI).<\/p><p>The program proposes the granting of incentives in the form of vouchers, aimed at enhancing the digital maturity of companies.<\/p><p>This support is converted into \u201cCoaching 4.0\u201d vouchers, with a maximum investment per company of 10 thousand euros and a non-refundable contribution rate of 75%.<\/p><h2>Benefits and Requirements for Companies<\/h2><p>The benefits of the program are vast, including <strong>improving internal digital skills and technological integration into business models<\/strong>.<\/p><p>Eligible companies are mainly SMEs with positive equity and free from debts to Social Security and the Tax Authority.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-3453\" src=\"https:\/\/andrecraveiro.com\/wp-content\/uploads\/2024\/01\/apoio-coaching-4.0.jpg\" alt=\"apoio coaching 4.0\" width=\"1500\" height=\"1000\" srcset=\"https:\/\/andrecraveiro.com\/wp-content\/uploads\/2024\/01\/apoio-coaching-4.0.jpg 1500w, https:\/\/andrecraveiro.com\/wp-content\/uploads\/2024\/01\/apoio-coaching-4.0-1024x683.jpg 1024w, https:\/\/andrecraveiro.com\/wp-content\/uploads\/2024\/01\/apoio-coaching-4.0-768x512.jpg 768w, https:\/\/andrecraveiro.com\/wp-content\/uploads\/2024\/01\/apoio-coaching-4.0-18x12.jpg 18w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p><h2>Eligible Expenses<\/h2><p>The \u201cCoaching 4.0\u201d program covers a variety of essential expenses for <a href=\"https:\/\/www.iapmei.pt\/Paginas\/APOIO-MODELOS-NEGOCIO.aspx\" target=\"_blank\" rel=\"noopener\">digital transition<\/a>.<\/p><p>These include:<\/p><ul><li>social media management<\/li><li>ad management,<\/li><li>digital marketing plan,<\/li><li>content creation<\/li><li>SEO optimization (search engine optimization),<\/li><li>construction of a website or online store;<\/li><li>email marketing and automations,<\/li><li>digital maturity consultancy and development,<\/li><li>acquisition of new software for internal implementation,<\/li><li>among others.<\/li><\/ul><p>These expenses are essential for companies to adapt to the new digital reality and make the most of the technological tools available.<\/p><p><a href=\"tel:919176264\"><img decoding=\"async\" class=\"alignnone wp-image-3463 size-full\" src=\"https:\/\/andrecraveiro.com\/wp-content\/uploads\/2024\/01\/cta-1.png\" alt=\"\" width=\"899\" height=\"156\" srcset=\"https:\/\/andrecraveiro.com\/wp-content\/uploads\/2024\/01\/cta-1.png 899w, https:\/\/andrecraveiro.com\/wp-content\/uploads\/2024\/01\/cta-1-768x133.png 768w, https:\/\/andrecraveiro.com\/wp-content\/uploads\/2024\/01\/cta-1-18x3.png 18w\" sizes=\"(max-width: 899px) 100vw, 899px\" \/><\/a><\/p><h2>Geographical area<\/h2><p>\u201cCoaching 4.0\u201d is available to companies located in <strong>the entire territory of mainland Portugal, including the autonomous regions of Madeira and the Azores<\/strong>.<\/p><p>This broad geographic coverage ensures that companies from different locations can benefit from the program and contribute to the digitalization of the national business fabric.<\/p><h2>Financing Rate<\/h2><p>Companies that apply for \u201cCoaching 4.0\u201d can receive up to<strong> 10.000\u20ac<\/strong> financing, with <strong>75% of the lost value<\/strong>.<\/p><p>This means that companies are responsible for just 25% of the total project cost.<\/p><p>This financing model is especially advantageous for SMEs, facilitating access to crucial resources for their digital transformation.<\/p><h2>Eligible Entities<\/h2><p>The program is specifically aimed at <strong>Small and Medium Enterprises (SMEs)<\/strong> Portuguese.<\/p><p>To qualify, these companies must have positive equity and be free from debts to Social Security and the Tax Authority.<\/p><p>This focus on SMEs reflects the program&#039;s commitment to strengthening this vital segment of the Portuguese economy.<\/p><h2>Application Process<\/h2><p>The application process for \u201cCoaching 4.0\u201d is accessible and results-oriented.<\/p><p><strong>Interested companies should contact Andr\u00e9 Craveiro<\/strong> so that we can prepare and submit your application within the established deadlines.<\/p><p>It is crucial to prepare a robust and well-researched application to maximize your chances of success.<\/p><h2>Conclusion<\/h2><p>In short, \u201cCoaching 4.0\u201d represents a unique opportunity for SMEs in Portugal.<\/p><p>Through this program, companies can not only improve their operational efficiency and digital presence, but also prepare for future challenges in an increasingly digitalized world.<\/p><p>It is an initiative that symbolizes Portugal&#039;s commitment to innovation and the sustainable growth of its companies.<\/p><p><strong>Given the expectation of high demand from companies, it is recommended to start preparing the application as soon as possible. <\/strong><\/p><p>This advice aims to ensure that interested companies can present a well-structured application with a greater probability of success once the process begins.<\/p><p>\u00a0<\/p><p><strong>Important note: <\/strong>The regulation has not yet been published, so these values are only unofficial information. Information updated on 25.01.2024.<\/p><p><a href=\"tel:919176264\"><img decoding=\"async\" class=\"alignnone wp-image-3462 size-full\" src=\"https:\/\/andrecraveiro.com\/wp-content\/uploads\/2024\/01\/cta-2.png\" alt=\"\" width=\"899\" height=\"156\" srcset=\"https:\/\/andrecraveiro.com\/wp-content\/uploads\/2024\/01\/cta-2.png 899w, https:\/\/andrecraveiro.com\/wp-content\/uploads\/2024\/01\/cta-2-768x133.png 768w, https:\/\/andrecraveiro.com\/wp-content\/uploads\/2024\/01\/cta-2-18x3.png 18w\" sizes=\"(max-width: 899px) 100vw, 899px\" \/><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>No panorama empresarial contempor\u00e2neo, a transi\u00e7\u00e3o digital n\u00e3o \u00e9 apenas uma op\u00e7\u00e3o, mas uma necessidade imperativa. Em Portugal, o programa &#8220;Coaching 4.0&#8221;, parte integrante do Plano de Recupera\u00e7\u00e3o e Resili\u00eancia (PRR), emerge como um catalisador vital para as pequenas e m\u00e9dias empresas (PMEs) nessa jornada transformadora. Este artigo visa elucidar a ess\u00eancia do &#8220;Coaching 4.0&#8221;, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PRR: Coaching 4.0 - O que \u00e9 e como candidatar | Andr\u00e9 Craveiro<\/title>\n<meta name=\"description\" content=\"Este artigo visa elucidar a ess\u00eancia do \u201cCoaching 4.0\u201d, delineando como ele vai esculpir o futuro digital das empresas portuguesas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/andrecraveiro.com\/en\/coaching-4-0-apoio-modelos-negocio-transicao-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PRR: Coaching 4.0 - O que \u00e9 e como candidatar | Andr\u00e9 Craveiro\" \/>\n<meta property=\"og:description\" content=\"Este artigo visa elucidar a ess\u00eancia do \u201cCoaching 4.0\u201d, delineando como ele vai esculpir o futuro digital das empresas portuguesas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/andrecraveiro.com\/en\/coaching-4-0-apoio-modelos-negocio-transicao-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Andr\u00e9 Craveiro - Consultor de Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-25T10:28:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-25T12:23:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/andrecraveiro.com\/wp-content\/uploads\/2024\/01\/coaching-4.0-voucher.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1047\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"craveiro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"craveiro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PRR: Coaching 4.0 - O que \u00e9 e como candidatar | Andr\u00e9 Craveiro","description":"Este artigo visa elucidar a ess\u00eancia do \u201cCoaching 4.0\u201d, delineando como ele vai esculpir o futuro digital das empresas portuguesas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/andrecraveiro.com\/en\/coaching-4-0-apoio-modelos-negocio-transicao-digital\/","og_locale":"en_GB","og_type":"article","og_title":"PRR: Coaching 4.0 - O que \u00e9 e como candidatar | Andr\u00e9 Craveiro","og_description":"Este artigo visa elucidar a ess\u00eancia do \u201cCoaching 4.0\u201d, delineando como ele vai esculpir o futuro digital das empresas portuguesas.","og_url":"https:\/\/andrecraveiro.com\/en\/coaching-4-0-apoio-modelos-negocio-transicao-digital\/","og_site_name":"Andr\u00e9 Craveiro - Consultor de Marketing Digital","article_published_time":"2024-01-25T10:28:15+00:00","article_modified_time":"2024-01-25T12:23:30+00:00","og_image":[{"width":1500,"height":1047,"url":"https:\/\/andrecraveiro.com\/wp-content\/uploads\/2024\/01\/coaching-4.0-voucher.jpg","type":"image\/jpeg"}],"author":"craveiro","twitter_card":"summary_large_image","twitter_misc":{"Written by":"craveiro","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/andrecraveiro.com\/coaching-4-0-apoio-modelos-negocio-transicao-digital\/#article","isPartOf":{"@id":"https:\/\/andrecraveiro.com\/coaching-4-0-apoio-modelos-negocio-transicao-digital\/"},"author":{"name":"craveiro","@id":"https:\/\/andrecraveiro.com\/#\/schema\/person\/b3533d399fa07355c69123d8ff777a80"},"headline":"PRR &#8211; 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