{"id":282,"date":"2018-01-10T18:03:41","date_gmt":"2018-01-10T18:03:41","guid":{"rendered":"http:\/\/andrecraveiro.com\/?p=282"},"modified":"2018-02-15T11:46:20","modified_gmt":"2018-02-15T11:46:20","slug":"publicidade-google-adwords","status":"publish","type":"post","link":"https:\/\/andrecraveiro.com\/en\/publicidade-google-adwords\/","title":{"rendered":"Adwords \u2013 What is it?"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-283\" title=\"AdWords - What is it? | Andr\u00e9 Craveiro\" src=\"https:\/\/beeboldbeesocial.files.wordpress.com\/2015\/08\/overview-costs-bg.png\" alt=\"AdWords - O que \u00e9? | Andr\u00e9 Craveiro\" width=\"1317\" height=\"703\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>AdWords<\/strong> is a paid advertising system from <strong>Google<\/strong> in which campaigns and ad groups are created based on keywords relevant to each business and whenever these same terms are searched, an ad will be displayed. Is <strong>simple and effective way<\/strong> of potential\u00a0<strong>customers find your company<\/strong> when they search for products or services on the Google search engine.<\/p>\n<p>In a nutshell, it is an advertising system in which <strong>you only pay when someone clicks<\/strong> in the ad.<\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-310 size-large\" title=\"florist adwords example | Andr\u00e9 Craveiro\" src=\"https:\/\/beeboldbeesocial.files.wordpress.com\/2015\/08\/exemplo-adwords-florista2.png?w=640\" alt=\"exemplo adwords florista | Andr\u00e9 Craveiro\" width=\"640\" height=\"516\" \/><\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3>Why invest in AdWords?<\/h3>\n<p><strong>\u00a0<\/strong>1.<strong>\u00a0 \u00a0Helps attract more customers<\/strong> If you&#039;re looking to attract new visitors to your website, increase online sales, receive phone calls or build customer loyalty, Google AdWords can help.<\/p>\n<p>2.<strong>\u00a0 \u00a0Can give visibility to your company<\/strong> You can reach valuable customers on relevant websites across the web at the most opportune time and place.<\/p>\n<p>3.<strong> \u00a0 Allows you to reach the right people at the right time<\/strong> People find your company on Google precisely when they are looking for what you offer.<\/p>\n<p>4. \u00a0 <strong>Allows you to advertise globally or locally<\/strong> Target ads to customers in certain countries, certain regions or cities, or a certain distance from your business or store. <b>\u00a0<\/b><\/p>\n<p>5. \u00a0\u00a0<strong>Can measure, is reliable and flexible<\/strong> Google AdWords shows how many people saw your ads and the percentage of people who clicked to visit your website or called your business. Thanks to tracking tools, you can even see the actual sales generated by the website as a direct result of your ads.<\/p>\n<p>6.<strong> \u00a0 Allows you to reach customers on any device<\/strong> In today&#039;s mobile world, it is essential to advertise on all the devices your customers use, be it a computer, laptop, tablet or cell phone.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2 class=\"title\" style=\"text-align: center;\"><span style=\"color: #000000;\">Grow your business. Get in touch now.<\/span><\/h2>\n<h3 style=\"text-align: center;\"><a href=\"mailto:geral@andrecraveiro.com\">Get in touch.<\/a><\/h3>\n<hr \/>\n<p><iframe title=\"What is AdWords?\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/05we2g3Edgs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<h3>How does Google AdWords work?<\/h3>\n<p>It works through a keyword auction that in conjunction with Maximum CPC Bidding\u00a0<em>vs.<\/em> Quality Index will determine the position of your ad in the ad list.<\/p>\n<blockquote><p><strong>Maximum CPC Bid\u00a0<\/strong>\u2013 A bid set to determine the highest amount you are willing to pay for a click on your ad.<\/p>\n<p><strong>Quality Index\u00a0<\/strong>\u2013 An estimate of the quality and <a href=\"https:\/\/support.google.com\/adwords\/answer\/14089?hl=pt&amp;ref_topic=24936\">relevance<\/a> of your advertisements, <a href=\"https:\/\/support.google.com\/adwords\/answer\/6323?hl=pt&amp;ref_topic=24936\">key words<\/a> and from <a href=\"https:\/\/support.google.com\/adwords\/answer\/14086?hl=pt&amp;ref_topic=24936\">landing page<\/a>. Higher quality ads can lead to lower prices and better ad positions.<\/p><\/blockquote>\n<p>Another key element of how Google AdWords works is CTR (Click Trough Rate = Click Rate)<\/p>\n<blockquote><p><strong>CTR\u00a0<\/strong>\u2013 Consists of the number of clicks received by your ad divided by the number of times the ad is shown expressed as a percentage (clicks \u00f7 impressions = CTR).<\/p><\/blockquote>\n<p>Advertising on Google AdWords is very effective and brings very satisfactory results \u2013 unless you spend money on the wrong keywords (you can see <a href=\"http:\/\/www.wordstream.com\/articles\/most-expensive-keywords\">here<\/a> the most expensive keywords for advertising on adwords \u2013 English version). In short, it depends on the competitiveness of the keywords you choose and the true relevance they have for your company.<\/p>\n<h3><\/h3>\n<h3>How much does it cost to advertise on Google AdWords?<\/h3>\n<p>You can invest as much as you want and whenever you want. You can start with a daily budget that you feel comfortable with and adjust it to suit your needs and budget. However, as I already mentioned, it depends on your business area as well as the keywords you chose as the basis for your campaigns.<\/p>\n<p>O <a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2015\/07\/06\/average-cost-per-click\" target=\"_blank\" rel=\"noopener\">average cost<\/a> of a CPC (Cost Per Click) in Portugal varies between \u20ac0.40 and \u20ac0.60 but largely depends on the business area.<\/p>\n<blockquote><p><strong>CPC<\/strong>\u00a0\u2013 Cost-per-click (CPC) bidding means you pay for every click on your ads. In campaigns with CPC bidding, the advertiser sets a maximum cost-per-click bid (or simply \u201cmax CPC\u201d), which corresponds to the highest amount they are willing to pay for a click on their ad (unless you are setting bid adjustments or using Enhanced CPC).<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3>What are the forms of ads on Google AdWords?<\/h3>\n<p>It is possible to create several types of ads through Google AdWords. It all depends on your objectives, your target audience, where you want to appear and when you want to appear. Strategy, basically! Advertising can then be done in:<\/p>\n<ul>\n<li><strong>Search Engines<\/strong> \u2013 create advertising in text form and reach people who are looking for what you sell;<\/li>\n<li><strong>Display<\/strong> \u2013 create advertising in various formats and reach people across the web based on the relevance of their searches, e.g. <a href=\"https:\/\/beeboldbeesocial.wordpress.com\/2015\/08\/12\/adwords-remarketing-o-que-e\/\">Remarketing<\/a> (these ads can be in text, image and\/or video \u2013 they can be viewed on the web, in videos, in applications, on gmail, on youtube, on blogger, on google finance and on google maps);<\/li>\n<li><strong>Video (YouTube)<\/strong> \u2013 create promotional videos and reach people based on their likes and interests.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Last words<\/h3>\n<p>Advertising with Google AdWords is one of the cheapest forms of digital marketing to increase traffic to your website (especially those looking for new customers) and consequently increase the number of contacts and respective sales, with total cost control.<\/p>\n<p>Creating a campaign, ads and defining your keywords is not as difficult as it may seem at first glance, the complicated part is in its optimization (long tail keywords, negative keywords, segmentation, etc.) and its monitoring (search terms vary consonant <a href=\"https:\/\/www.google.com\/trends\/\">Tendencies<\/a> and the Portuguese language is very much alive).<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2 class=\"title\" style=\"text-align: center;\"><span style=\"color: #000000;\">Grow your business. Get in touch now.<\/span><\/h2>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff;\"><a href=\"mailto:geral@andrecraveiro.com\">Get in touch.<\/a><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; AdWords is a paid advertising system from Google in which campaigns and ad groups are created based on keywords relevant to each business and whenever these same terms are searched, an ad will be displayed. It is a simple and effective way for potential customers to find your company when searching for products [\u2026]<\/p>","protected":false},"author":2,"featured_media":299,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adwords - O que \u00e9?<\/title>\n<meta name=\"description\" content=\"AdWords \u00e9 um sistema de publicidade paga da Google em que se criam campanhas e grupos de an\u00fancios baseados nas\u00a0palavras-chave relevantes a cada neg\u00f3cio. \u00c9 uma forma simples e eficaz de potenciais\u00a0clientes encontrarem a sua empresa e s\u00f3 paga quando algu\u00e9m clica no an\u00fancio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/andrecraveiro.com\/en\/publicidade-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adwords - 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