So, here are some tips that helped me achieve my initial goal with an existing account: Increase CTR!<\/p>\n
<\/p>\n
Increase Adwords CTR<\/h2>\n\n- Clear Keywords<\/li>\n
- Introduce Negative Words<\/li>\n
- Insert Long Tail Keywords<\/li>\n
- Create More Ads<\/li>\n
- Introduce Extensions<\/li>\n
- Schedule Ads<\/li>\n
- Increase Maximum CPC<\/li>\n
- Test<\/li>\n<\/ol>\n
<\/p>\n
Clear Keywords<\/h2>\n
<\/p>\n
![\"adwords](\"https:\/\/beeboldbeesocial.files.wordpress.com\/2015\/11\/adwords-limpeza-palavras-chave.png\" "\\"adwords")
<\/a><\/p>\n <\/p>\n
If you start working on an account that is already active, you will most likely have to clean up the keywords already entered.<\/p>\n
The lack of updating words is very common \u2013 remember that search trends change over time and season. And don't leave your words on autopilot or you run the risk of not keeping your campaigns healthy.<\/p>\n
To carry out correct cleaning it is necessary to take into account several factors, but they can start with the average position, the quality index, the conversions as well as the CTR itself. However, it is something that is up to you. It all depends on the objectives already established.<\/p>\n
How to make?<\/h3>\n
In 'Campaigns' click on 'Keywords'. Then they can pause the keyword or even delete it.<\/p>\n
<\/p>\n
Introduce Negative Words<\/strong><\/h2>\nAs is known, one of the ways sponsored links are targeted in search engines is by keywords associated with the ads. They may have various types of correspondence<\/a>. There is, however, another way \u2013 also very effective \u2013 of targeting ads. The use of negative words.<\/p>\nNegative keywords are important as they help reduce ad exposure, reach more relevant people and increase Return on Investment (ROI).<\/p>\n
Example: if you sell footballs you don't want your ad to appear to people looking for billiard balls!<\/p>\n
How to make?<\/strong><\/h3>\nIn 'Campaigns', click on 'Keywords' and right below you will find the 'Negative-Words' tab. Click there then just add words in '+ Keywords'.<\/p>\n
<\/p>\n
Insert Long Tail Keywords<\/em><\/h2>\n![\"adwords](\"https:\/\/beeboldbeesocial.files.wordpress.com\/2015\/11\/palavras-chave-de-cauda-longa1.png\" "\\"adwords")
<\/p>\n
Use longer keywords, also known as long-tail keywords. They help to reach a more specific audience where there is not as much competition, and the lower the competition, the lower the cost.<\/p>\n
How to make?<\/h3>\n
This one is simple. Just add '+ Keyword' in 'Campaign'.<\/p>\n
<\/p>\n
Create More Ads<\/h2>\n
Never create just one ad. Create several \u2013 never less than 3, and let Google display the ads for 7\/15 days. After this time of exposure to potential customers, they can really understand which ad has the best publication rate, which has the most clicks, which converts the most, which has the best CTR, etc.<\/p>\n
From here, and after this initial tuning, you can now have a more accurate idea of what users want. Carrying out these tests should not stop here. They can and should continue to adjust the \u201cchosen\u201d ad, creating several versions until they reach the conclusion that there is no more room for evolution \u2013 which I doubt.<\/p>\n
How to make?<\/strong><\/h3>\nCreativity + Relevance + Landing Page<\/p>\n
<\/p>\n
Introduce Extensions<\/h2>\n
One of the easiest ways to increase CTR is by introducing extensions. They help to provide additional information, making the ad more substantial, thus making it more prominent in relation to other ads.<\/p>\n
You can add extensions sitelinks<\/em>, location, calling, application, comments, annotations, price, structured fragments, among others \u2013 New extensions continue to appear<\/a>.<\/p>\nExtensions have no associated cost, you will only be charged for clicking on the ad as usual.<\/p>\n
<\/p>\n
Clear Keywords<\/h2>\n
<\/p>\n
<\/p>\n If you start working on an account that is already active, you will most likely have to clean up the keywords already entered.<\/p>\n The lack of updating words is very common \u2013 remember that search trends change over time and season. And don't leave your words on autopilot or you run the risk of not keeping your campaigns healthy.<\/p>\n To carry out correct cleaning it is necessary to take into account several factors, but they can start with the average position, the quality index, the conversions as well as the CTR itself. However, it is something that is up to you. It all depends on the objectives already established.<\/p>\n In 'Campaigns' click on 'Keywords'. Then they can pause the keyword or even delete it.<\/p>\n <\/p>\n As is known, one of the ways sponsored links are targeted in search engines is by keywords associated with the ads. They may have various types of correspondence<\/a>. There is, however, another way \u2013 also very effective \u2013 of targeting ads. The use of negative words.<\/p>\n Negative keywords are important as they help reduce ad exposure, reach more relevant people and increase Return on Investment (ROI).<\/p>\n Example: if you sell footballs you don't want your ad to appear to people looking for billiard balls!<\/p>\n In 'Campaigns', click on 'Keywords' and right below you will find the 'Negative-Words' tab. Click there then just add words in '+ Keywords'.<\/p>\n <\/p>\n Use longer keywords, also known as long-tail keywords. They help to reach a more specific audience where there is not as much competition, and the lower the competition, the lower the cost.<\/p>\n This one is simple. Just add '+ Keyword' in 'Campaign'.<\/p>\n <\/p>\n Never create just one ad. Create several \u2013 never less than 3, and let Google display the ads for 7\/15 days. After this time of exposure to potential customers, they can really understand which ad has the best publication rate, which has the most clicks, which converts the most, which has the best CTR, etc.<\/p>\n From here, and after this initial tuning, you can now have a more accurate idea of what users want. Carrying out these tests should not stop here. They can and should continue to adjust the \u201cchosen\u201d ad, creating several versions until they reach the conclusion that there is no more room for evolution \u2013 which I doubt.<\/p>\n Creativity + Relevance + Landing Page<\/p>\n <\/p>\n One of the easiest ways to increase CTR is by introducing extensions. They help to provide additional information, making the ad more substantial, thus making it more prominent in relation to other ads.<\/p>\n You can add extensions sitelinks<\/em>, location, calling, application, comments, annotations, price, structured fragments, among others \u2013 New extensions continue to appear<\/a>.<\/p>\n Extensions have no associated cost, you will only be charged for clicking on the ad as usual.<\/p>\n<\/a><\/p>\nHow to make?<\/h3>\n
Introduce Negative Words<\/strong><\/h2>\n
How to make?<\/strong><\/h3>\n
Insert Long Tail Keywords<\/em><\/h2>\n
<\/p>\nHow to make?<\/h3>\n
Create More Ads<\/h2>\n
How to make?<\/strong><\/h3>\n
Introduce Extensions<\/h2>\n