{"id":127,"date":"2017-03-09T23:41:20","date_gmt":"2017-03-09T23:41:20","guid":{"rendered":"http:\/\/andrecraveiro.com\/?p=127"},"modified":"2025-06-09T09:50:37","modified_gmt":"2025-06-09T08:50:37","slug":"otimizacao-de-sites-seo","status":"publish","type":"post","link":"https:\/\/andrecraveiro.com\/en\/otimizacao-de-sites-seo\/","title":{"rendered":"Website Optimization \u2013 SEO"},"content":{"rendered":"

What is it<\/h1>\n

Before starting to explain how page optimization is carried out, it is important to clarify what SEO is. IF THE<\/strong>\u00a0means\u00a0s<\/strong>search AND<\/strong>engine O<\/strong>ptimization, which in Portuguese can be translated as, optimization of sites and pages for search engines.<\/p>\n

It is defined as a process of improvements implemented in a Web site<\/em>\u00a0with the aim of reaching the target audience in a free, relevant and natural way through a good positioning in search results (SERP<\/strong> – s<\/strong>search AND<\/strong>engine R<\/strong>results P<\/strong>age) \u2013 by good positioning we mean the site appearing on the first page of results and preferably in the top places.<\/p>\n

Benefits<\/h3>\n

Increase traffic<\/strong> \u2013 The first positions in search engines help to increase the number of impressions (number of times the website appears when a search is carried out) and the number of clicks, consequently resulting in a greater number of visits.<\/p>\n

Increase visibility<\/strong> \u2013 The more times you appear on the first pages, the more likely people are to get to know your company.<\/p>\n

Cost benefit<\/strong> \u2013 SEO is one of the most effective online marketing strategies at the moment, resulting in a high Return on Investment (ROI<\/strong> – R<\/strong>eturn O<\/strong>f I<\/strong>investment).<\/p>\n

Increases website usability<\/strong> \u2013 By working on SEO we are also helping the navigability of the site, allowing users to have a better experience.<\/p>\n

Increased sales <\/strong>\u2013 SEO is synonymous with sales, however, don\u2019t be fooled by anyone who promises you worlds and funds. Better positioning of a website may take some time to show results.<\/p>\n

What to optimize<\/h1>\n

Having explained the advantages, I will now list the topics that I consider essential when optimizing a page.<\/p>\n

    \n
  1. Friendly URL<\/strong><\/li>\n
  2. Page Title<\/strong><\/li>\n
  3. Meta tags<\/strong><\/li>\n
  4. Diversified Content<\/strong><\/li>\n
  5. Image Optimization<\/strong><\/li>\n
  6. Keywords in Content<\/strong><\/li>\n
  7. Outbound Links \u2013 External Links<\/strong><\/li>\n
  8. Internal Links<\/strong><\/li>\n
  9. Rich Snippets \u2013 Data Markup<\/strong><\/li>\n
  10. Load time<\/strong><\/li>\n
  11. Social Buttons<\/strong><\/li>\n
  12. Devices<\/strong><\/li>\n<\/ol>\n

    Having listed the topics, I will now explain them.<\/p>\n

    Friendly URL<\/h3>\n

    The URL must be short and rich in keywords. They must avoid the url being long and without any relation to the content.<\/p>\n

    Incorrect:<\/strong>\u00a0andrecraveiro.com\/15966956<\/p>\n

    Incorrect:<\/strong> andrecraveiro.com\/url-when-e-grande-de-mais-becomes-ugly-e-of-high-difficulty-of-reading-and-you-lose-credit-in-the-eyes-of-motors-of- search<\/p>\n

    Correct:<\/strong> andrecraveiro.com\/seo-on-page<\/p>\n

    Second Matt Cutts in one of his interviews<\/a>, the ideal url is between 3 and 5 words.<\/p>\n

    Keyword-rich urls help both search engines and users. (Do a search and notice that the url will appear in bold if it contains the terms you searched for.)
    \n    \"Url<\/a><\/p>\n

    Page Title<\/h3>\n

    OTitle Tag<\/em> It is one of the factors that still has weight when it comes to on-page SEO. It's because? For obvious reasons. Indicates the theme\/subject of the content.<\/p>\n

    It must contain keywords and must be well positioned. That is, put it at the beginning whenever possible \u2013 it brings more weight to the title. And remember that the title must be between 50 and 60 characters.<\/p>\n

    Meta tags<\/h3>\n

    Regarding this topic, I won't go into too much detail as I've already made a post on Meta tags<\/em> and that you can consult it. Don't forget them, otherwise search engines will forget about you.<\/p>\n

    Diversified Content<\/h3>\n

    Pages that contain only text become boring. Try to create appealing content including images, videos, infographics, diagrams, social media posts.<\/p>\n

    Content diversity helps reduce bounce rate and increases time spent on the site \u2013 preponderant and revealing UX signs<\/a> that Google takes into account when analyzing a website (currently only applies to mobile).<\/p>\n

    Regarding videos \u2013 if you use them \u2013 I suggest you choose YouTube videos, Google will appreciate it (if they are optimizing your page for Google's search engine).<\/p>\n

    Image Optimization<\/h3>\n

    An important point regarding images is that they must be optimized as this is a very 'heavy' element, making the load<\/em> page too long. The longer the waiting time, the higher the dropout rate \u2013 and that is not what is intended.<\/p>\n

    Another point regarding images is that they must contain the 'alt text<\/em>‘<\/a>\u00a0\u2013 small discretion about the image that helps search engines understand the content.<\/p>\n

    Keywords in Content<\/h3>\n

    \"cria\u00e7\u00e3o<\/p>\n

    SEO has become so dependent on content that it's impossible to try to conceive of one without the other, and as such: Content is king. Point.<\/p>\n

    Creating relevant and quality content for each niche may not be easy, however if you carry out good research combined with good knowledge in the area everything becomes simpler and more effective.<\/p>\n

    There are several techniques to use to create good content. Here goes:<\/p>\n

      \n
    • Keywords Research<\/em> It is an important factor when creating content.<\/li>\n<\/ul>\n
        \n
      • The use of synonyms is also important. LSI (Latent Semantic Indexing<\/a><\/em>) helps not to overload the content, making reading simpler and more natural.<\/li>\n<\/ul>\n
          \n
        • Another technique, no less important, is the use of\u00a0Long Tail Keywords<\/a>. <\/em>The more specific the keywords, the less competition there will be.\u00a0<\/em>They help us segment content.<\/li>\n<\/ul>\n
            \n
          • Also avoid writing content with less than 300 words \u2013 this is not a rule, it is just good practice. Thin content<\/a> <\/em>It is an element that Google started to take into account when updating the algorithm 'Panda<\/em>'. The basic idea, according to a study carried out by\u00a0SERPIQ.com<\/a>, is that long content tends to have better positioning in search engines. The ideal is between 1000 and 2000 words \u2013 and varies depending on the competition for keywords.<\/li>\n<\/ul>\n

            Discover the case of Keep It Local Tours<\/a>. It is one of the examples of the good use of content marketing.<\/strong><\/p>\n

            Outbound Links \u2013 External Links<\/h3>\n

            This is a technique White Hat <\/em><\/a>which helps the page to be understood by search engines as containing important content and related to the niche \u2013 as we are citing credible sources. This also helps search engines index your page better. And it helps page ranking.<\/p>\n

            Not creating links to external websites is one of the biggest mistakes made on websites, blogs and any type of web content.<\/p>\n

            Don't be afraid to create external links, because if your content is relevant, interesting and of quality, users will definitely return.<\/p>\n

            Internal Links<\/h3>\n

            Internal links are a good way to reduce the Bounce Rate<\/em> (rejection rate per single page).<\/p>\n

            Internal links play a fundamental role in terms of\u00a0PageRank<\/a><\/em>.<\/p>\n