{"id":1196,"date":"2020-04-28T16:57:03","date_gmt":"2020-04-28T15:57:03","guid":{"rendered":"https:\/\/andrecraveiro.com\/?p=1196"},"modified":"2026-01-08T17:53:09","modified_gmt":"2026-01-08T16:53:09","slug":"media-das-compras-online-sobe-40-euros-ecommerce-cresce-tempos-covid-19","status":"publish","type":"post","link":"https:\/\/andrecraveiro.com\/en\/media-das-compras-online-sobe-40-euros-ecommerce-cresce-tempos-covid-19\/","title":{"rendered":"Average online purchases rise to 40 euros and ecommerce grows in times of Covid-19"},"content":{"rendered":"

The data is from SIBS and reflects electronic transactions in the last week. Portuguese people now spend an average of 39.7 euros on online shopping.<\/strong><\/p>\n

Although there has been a reduction, online purchases have gained increasing weight in total purchases made over the last few weeks, registering a less significant drop in relation to the overall consumption panorama in Portugal\u201d, explains SIBS in the weekly report that this time includes the area of e-commerce in Portugal<\/a>. The electronic payments operator has made available a weekly bulletin with the evolution of transactions, showing how the purchasing habits of Portuguese people change during quarantine.<\/p>\n

Even so, the report shows that online shopping is also suffering with the confinement of the Portuguese. The number of online purchases \u201cdecreased 30 points compared to the average recorded before the confirmation of the first case of COVID-19 registered in Portugal\u201d, says the company. \u201cThis value compares with the accentuated drop in the number of in-person transactions in stores, which this week recorded a drop of 56 basis points in the number of total purchases compared to the average record prior to the start of the spread of the new Coronavirus in Portugal\u201d, advance.<\/p>\n

Fewer purchases but more average spending value<\/h3>\n

Despite the reduction in purchasing volume, the average amount of purchases in online commerce increased, from an average of \u20ac37.5 per purchase, before the first case of COVID-19 was recorded, to the current \u20ac39.7 per purchase. purchase, recorded in the week of March 23 to 30, with an increase of 6%.<\/p>\n

The same happens in physical purchases, where the amount spent is higher, rising to \u20ac38.8 in store, 12% more than those recorded before the pandemic.<\/p>\n

MB Way drops less than the average purchase price<\/h3>\n

SIBS has been running a campaign to promote the use of its MB Way app as a safer form of payment, as it avoids contact, but this form of payment is also decreasing, although less than cards. \u201cLooking exclusively at purchases made through MB WAY, the reduction is less significant in both physical and online commerce\u201d, says SIBS in a statement, saying that in physical purchases the drop was just 22 points compared to the average of the first months of the year, while in online shopping the drop was just 14 points compared to the average for the first months of the year.<\/p>\n

Supermarkets and Pharmacies dominate purchases<\/h3>\n

As happened in previous weeks, the majority of physical purchases are concentrated in Super and Hypermarkets, as well as in Pharmacies and Parapharmacies, with the two sectors continuing to represent more than half (58%) of purchases made in Portugal in the last week.<\/p>\n

Once again, there is a trend towards a reduction in purchases abroad, which dropped to less than a third of the value compared to the average before the confirmation of the first case of COVID-19 registered in Portugal. The value of foreign purchases in Portugal also had \u201ca very strong reduction of 85 points compared to the initial average\u201d, indicates the same source.<\/p>\n

Need help in Digital Marketing in Braga<\/a>? Get in touch now and get your free quote.<\/span><\/h1>","protected":false},"excerpt":{"rendered":"

Os dados s\u00e3o da SIBS e refletem as transa\u00e7\u00f5es eletr\u00f3nicas na \u00faltima semana. Os portugueses gastam agora uma m\u00e9dias de 39,7 euros nas compras online. Embora se tenha verificado uma redu\u00e7\u00e3o, as compras online t\u00eam ganho um peso crescente no total das compras efetuadas ao longo das \u00faltimas semanas, registando uma quebra menos significativa relativamente […]<\/p>","protected":false},"author":2,"featured_media":1198,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"blocksy_meta":[],"yoast_head":"\nM\u00e9dia das compras online sobe para 40 euros e ecommerce cresce em tempos de Covid-19 2026 | Andr\u00e9 Craveiro - Marketing Digital em Braga<\/title>\n<meta name=\"description\" content=\"M\u00e9dia das compras online sobe para 40 euros e ecommerce cresce em tempos de Covid-19 2026 | Andr\u00e9 Craveiro - Consultor de Marketing Digital em Braga - Os dados s\u00e3o da SIBS e refletem as transa\u00e7\u00f5es eletr\u00f3nicas na \u00faltima semana. 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