{"id":1145,"date":"2020-04-09T13:54:30","date_gmt":"2020-04-09T13:54:30","guid":{"rendered":"http:\/\/andrecraveiro.com\/?p=1145"},"modified":"2026-01-08T17:52:25","modified_gmt":"2026-01-08T16:52:25","slug":"guia-completo-para-uma-estrategia-de-marketing-digital","status":"publish","type":"post","link":"https:\/\/andrecraveiro.com\/en\/guia-completo-para-uma-estrategia-de-marketing-digital\/","title":{"rendered":"Complete guide to a digital marketing strategy"},"content":{"rendered":"

O Marketing Digital \u00e9 um conjunto de a\u00e7\u00f5es que uma empresa executa, nos meios online, que tem o objetivo de criar relacionamentos, atrair novos neg\u00f3cios e desenvolver uma identidade de marca. Entre as suas estrat\u00e9gias, podemos destacar o Inbound Marketing, o Marketing de Conte\u00fado e o SEO.<\/strong><\/p>\n

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With the evolution of technology and increasingly easier access to the internet, consumers have become digital and smartphones have practically become extensions of people's bodies. O Digital marketing<\/a>, therefore, it stopped being a choice and became a market imposition.<\/p>\n

This means that, if you have a business and are not doing digital marketing professionally, you could be missing out on great sales opportunities. In other words, adopting digital marketing in your company has become essential to be successful and gain more competitiveness.<\/p>\n

In this text, we will show you how to structure a digital marketing strategy. We will highlight its importance and the best practices for generating the expected results. We will talk about the entire process, from planning to measurement. Curious? So, follow the text!<\/p>\n

What are the benefits of structuring a digital marketing strategy?<\/span><\/h2>\n

You are likely aware of the importance of creating and structuring your growth strategy with a focus on digital marketing trends and what already gives great results. Through this methodology, your business has more presence, authority and results. Below, we highlight some of the main benefits of digital marketing. Look!<\/p>\n

Build an online presence<\/span><\/h3>\n

Nowadays, when having contact with a company, people immediately look for their website or blog. They want to know more information, see people's comments and ratings and check if the brand has a good reputation in the market. Only after that does the user decide whether to make a purchase or not.<\/p>\n

For the company to have a happy ending in life, it is essential that it has a consistent online presence, across different channels, so that consumers can find the brand on the internet. As people are on the web all the time, it is essential that your business is also there, in order to make a presence in the minds of consumers.<\/p>\n

To generate\u00a0engagement<\/em>\u00a0with the public<\/span><\/h3>\n

Another advantage of digital marketing is that it allows companies to create lasting relationships with their audience. A big difference is that this methodology allows brands to create relevant content, thus enabling customers to provide answers and interact with brands.<\/p>\n

Through this interactivity, the bonds that are created between people and organizations can be very strong. In a market where competition is increasingly aggressive, winning the\u00a0engagement<\/em>\u00a0of the public is essential to obtain better results and establish itself in a scenario of continuous growth.<\/p>\n

Earn consumer loyalty<\/span><\/h3>\n

The relationship does not end the moment a sale is completed. Quite the opposite. It is essential that companies continue their relationship with customers, so that they remain loyal. Remember that the famous word of mouth has expanded and, now, online, it can reach many more people.<\/p>\n

On the internet, there are several tools so that you don't lose your relationship with customers. Blog content, for example, can continue to nurture a relationship, so that a repurchase is encouraged. In this context, in addition to the possibility of building loyalty, you can gain ambassadors for your brand, that is, customers who defend your company tooth and nail.<\/p>\n

Gain authority in the market<\/span><\/h3>\n

Companies that work on digital marketing consistently have a great chance of making their brand become a true authority. Through valuable content, the brand can answer questions, solve problems and meet the needs of its audience.<\/p>\n

In this way, she becomes an authority for her audience, who starts to trust her. Furthermore, other audiences \u2014 such as media outlets, opinion makers and even competitors \u2014 begin to see the company as a reference and begin to mention it in their content.<\/p>\n

Segment the audience<\/span><\/h3>\n

Unlike what happens in traditional media, in digital marketing it is possible to speak to a certain audience in a very specific way. It is possible for the company to create the right message and disseminate it to people who are actually interested in that content.<\/p>\n

Although the web's potential reach is infinite, one of its biggest differentiators is the power to segment an audience. This segmentation is possible from the user's first contact with the company, through paid media on social networks or Google, for example. This makes the user experience more satisfactory, generating a positive perception of people towards brands.<\/p>\n

Achieve long-term results<\/span><\/h3>\n

Digital marketing offers the possibility of promoting the company through paid and organic means. Among organic means, we highlight content marketing and SEO strategies. A blog will never lose, for example, the content published and the reputation it has gained over time.<\/p>\n

Um post no blog pode ser acedido anos depois de sua publica\u00e7\u00e3o e, assim, gerar mais acessos e convers\u00f5es. Dessa forma, \u00e9 importante dizer que uma estrat\u00e9gia bem pensada e desenvolvida possibilita ativos para a marca, que continua a conquistar resultados com os posts ao longo do tempo.<\/p>\n

Measure results<\/span><\/h3>\n

Ao contr\u00e1rio do marketing offline, no marketing digital \u00e9 poss\u00edvel medir os resultados de forma exata e detalhada. Uma vez que a internet permite rastrear os dados dos clientes, \u00e9 poss\u00edvel saber com total precis\u00e3o quem exatamente acedeu \u00e0 sua p\u00e1gina, quantas pessoas compraram e qual foi o retorno dos investimentos.<\/p>\n

Para tanto, in\u00fameras m\u00e9tricas est\u00e3o dispon\u00edveis nas redes sociais, atrav\u00e9s das plataformas de an\u00fancios \u2014 como Google Ads e o Facebook Ads \u2014 e pelos sistemas de an\u00e1lise de dados \u2014 como o Google Analytics.<\/p>\n

How to create a digital marketing strategy?<\/span><\/h2>\n

When talking about digital marketing, many managers think that it is a complex strategy. In fact, the results may take a while to appear, but there are several good practices that can be implemented very easily, in addition to little investment of time and resources.<\/p>\n

Next, we'll show you the best ways to create a good digital marketing strategy. Follow the next topics and check it out!<\/p>\n

A\u00e7\u00f5es no blog ou no site<\/span><\/h3>\n

A great way to implement a digital marketing strategy is to create a website and blog. This way, you can produce relevant articles for your audience, in order to interact with people, build relationships and achieve the expected results.<\/p>\n

When writing articles, for example, remember to base the titles on the most searched keywords. This will be very important to leave your company well positioned in searches for the terms that your potential consumers search for on Google. To move forward, you can invest in SEO studies.<\/p>\n

Uma outra ideia essencial \u00e9 incluir CTAs (Calls to Action ou Chamadas para A\u00e7\u00e3o) em todo lugar que conseguir: no site, no blog e em todos os materiais que divulga pela internet. O CTA, como o pr\u00f3prio nome sugere, tem a miss\u00e3o de estimular o usu\u00e1rio a ter algum tipo de a\u00e7\u00e3o \u2014 como fazer o download de algum material ou realizar uma compra.<\/p>\n

Also don't forget to use attractive images in your posts and materials. It is increasingly essential to use photos that catch the attention of your audience so that your brand is more prominent on the internet. Among the different possibilities for image banks, you can use Unsplash or Visual Hunt.<\/p>\n

Social media strategies<\/span><\/h3>\n

To the social media<\/a>, como o nome indica, s\u00e3o espa\u00e7os para socializar com seus atuais e futuros clientes. Dessa forma, pode aproveitar os conte\u00fados publicados no seu site ou blog atrav\u00e9s de chamadas nas redes sociais. Trata-se de uma \u00f3ptima oportunidade de mais pessoas conhecerem os conte\u00fados antigos que voc\u00ea produziu.<\/p>\n

Another trick is to include links to landing pages in social media posts. You can take advantage of the dissemination capacity of social networks to publish CTAs with a direct link to them. This simple action can boost the number of leads captured.<\/p>\n

Additionally, take the opportunity to promote your content to more people. On Facebook, for example, you can boost your publications to reach more people and ensure greater results in the promotion of e-books and even in the sales of your products or services.<\/p>\n

Email marketing activities<\/span><\/h3>\n

O\u00a0e-mail marketing<\/a> \u00e9 uma poderosa ferramenta para interagir com seus consumidores. Com ele, pode segmentar suas mensagens, de maneira que as pessoas vejam conte\u00fados que de facto sejam interessantes para elas. Ao investir na segmenta\u00e7\u00e3o do seu p\u00fablico, consegue\u00a0enviar e-mails sobre t\u00f3picos que os potenciais ou atuais clientes j\u00e1 demonstraram algum tipo de interesse.<\/p>\n

Furthermore, you can also send offers in an exclusive email. Whenever you publish new material for download \u2014 such as a webinar or an e-book \u2014, for example, you can send an email so your base can access the content. This practice generates many results than just sending a newsletter, which has several other materials.<\/p>\n

Actions to generate conversions<\/span><\/h3>\n

Generate conversions<\/a> \u00e9 um objetivo do marketing digital, certo? Elas podem acontecer desde o fecho de uma p\u00e1gina, at\u00e9 a concretiza\u00e7\u00e3o de uma venda de um produto ou servi\u00e7o. Uma das principais ferramentas para gerar convers\u00f5es s\u00e3o as landing pages, nas quais pode recolher uma grande quantidade de leads.<\/p>\n

To make things happen in the best possible way, it is important to simplify the conversion as much as possible. Check that the information on the landing page, for example, is essential and ensure that the user is having a good experience to make conversions. The fewer barriers for the user, the better.<\/p>\n

How to structure the digital marketing strategy?<\/span><\/h2>\n

As we said at the beginning of the text, many entrepreneurs think that structuring a digital marketing strategy is extremely complex and that only companies with the team and resources can work with the methodology. Thinking this way is a big mistake. Nowadays, brands of any size can establish themselves in digital marketing in a professional and consistent way.<\/p>\n

To structure your strategy, you must first do some planning, so that you clearly know what the company will execute in the most diverse online media. In order to achieve your expected results and achieve your goals, it is essential to determine the objectives you want to achieve.<\/p>\n

Um trabalho de marketing digital pode envolver a divulga\u00e7\u00e3o da empresa, de um produto ou servi\u00e7o e outras quest\u00f5es. Por isso, ser\u00e1 preciso um norte para que as a\u00e7\u00f5es sejam devidamente concretizadas.<\/p>\n

For the planning of your structure to be efficient, you need to look inside the company and understand the particularities of the enterprise. Therefore, we will show you the main steps for you to structure your business\u2019s digital marketing strategy. Let's go?<\/p>\n

Search<\/span><\/h3>\n

A pesquisa \u00e9 o primeiro passo para ter uma s\u00f3lida estrutura de marketing digital. \u00c9 justamente ela que apontar\u00e1 todos os rumos para as suas a\u00e7\u00f5es de comunica\u00e7\u00e3o. Nesse primeiro momento, portanto, pode tra\u00e7ar seus objetivos e relacion\u00e1-los com as oportunidades que o mercado oferece.<\/p>\n

This way, it will be crucial to set goals for your communication and, consequently, you will be able to pursue the desired results. At this stage, you should also consider the scenario in which your brand operates, that is, it is time to discover information about competitors and the ways in which they occupy space on the web.<\/p>\n

Once you know how the competition positions itself, it is possible to identify gaps, as well as ensuring that you do not repeat content for your audience. The question of the public, in fact, is paramount, as they need to know who they will be speaking to. Your message will only spread widely if you use language to reach the people your business seeks to impact.<\/p>\n

Practice<\/span><\/h3>\n

After carrying out the research, it is time to move on to practice. This is where you will define the channels that will be used in your strategy \u2014 always keeping in mind the objectives that were previously established, the target audience and competitor analysis.<\/p>\n

Next, it's time to create relevant content, which is essential for a successful digital marketing strategy. Don't forget that it is at this stage that the brand defines what will be disclosed and how the content will reach the company's audience.<\/p>\n

To improve this work, always remember to use good Search Engine Optimization (SEO) practices, which is essential for your organization to be found on Google and reach more people.<\/p>\n

site<\/span><\/h3>\n

The institutional website is a powerful instrument for companies that want to establish themselves in digital marketing. Firstly, it increases the brand's credibility \u2014 after all, when users search for your company, they need to know if the business is trustworthy and serious. Secondly, the website is another channel where people can find your brand.<\/p>\n

Furthermore, it is essential that your marketing activities direct users to a channel where they can request your products and services, becoming customers of your company.<\/p>\n

Blog<\/span><\/h3>\n

The blog can be considered the home of\u00a0content marketing<\/a>. It is an excellent channel in which you communicate with your audience in an exclusive way, without distractions or interference that social networks can cause.<\/p>\n

Generally, blogs are very easy to manage and edit, which makes it easier for companies of all sizes to implement a digital marketing strategy in an economical, practical and quick way.<\/p>\n

Por fim, os blogs s\u00e3o \u00f3ptimos para otimizar conte\u00fados, de forma que melhore seu posicionamento no Google. Isso traz mais visibilidade para o seu neg\u00f3cio e amplia o poder de atrac\u00e7\u00e3o em rela\u00e7\u00e3o a atuais e futuros clientes.<\/p>\n

Social media<\/span><\/h3>\n

As could be expected, the social media<\/a> These are essential aspects to achieve previously established objectives. Obviously, it is necessary to pay attention to the particularities of each network. This means that the language used on Facebook is different from that on Instagram and so on.<\/p>\n

Furthermore, you need to keep in mind that you need to be on the social network that your user is on. In other words, there is no point being on LinkedIn, for example, if the vast majority of your potential customers only use Facebook, Instagram, and WhatsApp. This understanding is essential to succeed in your strategy.<\/p>\n

E-mail marketing<\/span><\/h3>\n

Email is another powerful channel for relating to consumers. Although many people consider it to be something outdated, it is more alive than ever. Just like on social media, it is essential to pay attention to your potential consumers.<\/p>\n

From the moment you meet your potential customers, you understand their needs, motivations and desires. From there, you can create messages that are fully aligned with the behaviors and habits of the people you want to turn into buyers of your products or services.<\/p>\n

Timeline<\/span><\/h3>\n

Definidos os canais, \u00e9 essencial ter total aten\u00e7\u00e3o \u00e0 montagem do cronograma. Atrav\u00e9s dele, \u00e9 poss\u00edvel realizar um efetivo controle da frequ\u00eancia das actualiza\u00e7\u00f5es e das distribui\u00e7\u00f5es do conte\u00fado na web, conforme as particularidades do seu p\u00fablico.<\/p>\n

O cronograma pode ser feito atrav\u00e9s de planilhas, mas h\u00e1 ferramentas modernas que otimizam esse processo, como \u00e9 o caso do OpenProject e do Microsoft Project.<\/p>\n

Monitoring<\/span><\/h3>\n

Naturally, it is essential that you monitor all results achieved. This question is related to checking numbers, such as:<\/p>\n