{"id":1135,"date":"2020-04-09T12:18:46","date_gmt":"2020-04-09T12:18:46","guid":{"rendered":"http:\/\/andrecraveiro.com\/?p=1135"},"modified":"2026-01-08T17:38:39","modified_gmt":"2026-01-08T16:38:39","slug":"linkedin-marketing-dicas-para-ter-sucesso","status":"publish","type":"post","link":"https:\/\/andrecraveiro.com\/en\/linkedin-marketing-dicas-para-ter-sucesso\/","title":{"rendered":"LinkedIn Marketing \u2013 Tips for success"},"content":{"rendered":"

O LinkedIn Marketing<\/a> is essential for any business. With more than 675 million users, LinkedIn is the largest professional social network in the world. For communication with your audience through digital channels to generate returns, it is important to create a digital marketing strategy<\/a> and LinkedIn is a fundamental part of this objective.<\/p>\n

1) Create a Company Page on LinkedIn<\/strong><\/h2>\n

Does your company not yet have a LinkedIn page? Know then that in Portugal LinkedIn has 3 million users and in Brazil it has already reached 41 million. What this means is that LinkedIn is a powerful branding tool for any business or brand.<\/p>\n

\"Contas<\/p>\n

Therefore, it is essential to create your Company Page and update it regularly. Through your professional page you can communicate your company's culture, its history and carry out advertisements through the LinkedIn Ads platform (read more below).<\/p>\n

However, to create your Company Page you need to use your personal LinkedIn profile. Only then can you select the type of page that suits your company (small business, medium and large business,\u00a0showcase page<\/em>\u00a0or educational institution) and enter all data correctly, from location to company sector.\u00a0We recommend having a careful image to make your page attractive and credible to your visitors.<\/b><\/p>\n

A\u00a0Showcase Page<\/em>\u00a0is a type of page specific to a business segment of your company. This way, if you want to promote a specific product or service for a niche market, create a\u00a0Showcase Page<\/em>\u00a0will be ideal.<\/p>\n

In this social networking network there is less competition and your content will be more relevant to your audience when compared to entertainment social networks. Unlike social networks like Facebook, where it is difficult to stand out among a lot of information, on LinkedIn it is much easier to stand out. However, it is essential to deliver useful content to your audience that differs from all the content already shared on the network.<\/p>\n

Essentially, B2B businesses should not be left out of this social network as it is a professional and much more segmented audience. This way, on this platform you can segment your audience focusing on specific positions or sectors of an organization and thus the launch of a product or service will effectively reach the intended audience. This way, regardless of your business objective, it is possible to build a network of contacts with potential business partners, customers and suppliers.<\/p>\n

At an initial stage, it is also essential to link all employees' personal profiles to the professional page in order to increase its reach. Encouraging your employees to be present and keep their profiles updated is essential for your presence to be more comprehensive. This way, the Company Page link will be on all company employee profiles and anyone who goes to the company page will have direct access to the individual profiles of all its employees.<\/p>\n

\"perfis<\/p>\n

On LinkedIn you also have the opportunity to contact qualified professionals who are possible candidates for your company. In this sense, a good working environment is crucial but it is also important that your company is recognized as a good company to work for.<\/p>\n

By sharing photos of your professionals on your company page, you will reinforce your reputation and qualified candidates will more easily appear for your vacancies.<\/p>\n

Now that you have created your LinkedIn page\u00a0It's important to update it with content!<\/b><\/p>\n

2) Create content for your LinkedIn page<\/strong><\/h2>\n

No LinkedIn os utilizadores conectam-se entre si e partilham conte\u00fado, portanto, \u00e9 fundamental tornar a sua presen\u00e7a ativa de forma a criar uma grande audi\u00eancia. Algumas das estrat\u00e9gias usadas em LinkedIn Marketing s\u00e3o:<\/p>\n